Q: What’s your opinion on having to be in love with every product/service/business you do? There are ideas I have for business, but the product itself is whatever to me.
A: You have to be in love with the problem you’re solving and be really excited to solve it for that person. This is why I always start with a customer avatar. You can get this worksheet in the business resources, it’s also in Fuckless, either Lesson Two or Three.
Bonus Link
Bonus Link to Tiktok: Love in Every Product